Question 1

What does “recovered revenue” mean?

Accepted Answer

Recovered revenue is the incremental revenue a faster first response could create from the leads you already receive. It is the modeled share that turns into additional booked jobs, not a claim that every lead will convert.

Question 2

Why is the recovery-rate assumption conservative?

Accepted Answer

Response speed influences conversion, but every business has different lead quality, capacity, and follow-up habits. We use a modest tunable rate so the estimate stays directional instead of presenting a guarantee.

Question 3

How should I choose my average job value?

Accepted Answer

Use the value that best matches your decision: the first sale, the average booked job, or a documented customer lifetime value. Keep it consistent with the revenue you use to judge your own funnel.

Question 4

Does the calculator save my numbers?

Accepted Answer

No. The estimator keeps your inputs in the browser, does not ask for an email, and does not submit a lead or create a record.

Question 5

Can I use this for recurring or lifetime value?

Accepted Answer

Yes. Choose the value that makes the opportunity easiest for your team to act on. If you use lifetime value, label the result that way when you compare it with your internal reporting.

Question 6

What should I do next with the number?

Accepted Answer

Compare the estimate with the published plans, then decide whether the opportunity is large enough to justify a faster response workflow. The calculator is meant to make that conversation concrete.

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